----------------------------------------------- */ ----------------------------------------------- */ ----------------------------------------------- */ ----------------------------------------------- */ ----------------------------------------------- */ ----------------------------------------------- */ The Fabulous Adventures of Astera: Writer/Actress for Hire: The Future is Wide Open

The Fabulous Adventures of Astera: Writer/Actress for Hire

Meet Astera (aka: me), a star in her own mind. Our plucky little heroine has embarked on not one but two difficult, low-paying career paths: writing and acting. Witness the menial jobs! The unreasonable demands! The quirky friends and family! And the glimmer of success just ahead! Through it all, Astera maintains her core beliefs: 1) She is destined to be fabulous 2) Everything is more fun with a cocktail.

Monday, June 29, 2009

The Future is Wide Open

Into the great wide open, under the skies of blue...that Tom Petty chorus describes my life perfectly right now. Well, except for the fact that we're suffering from "June gloom" here in Dana Point, so the skies are more gray than blue. But you get the idea.

Now that Mr. Pink and I are both out of work, we have the opportunity to reshape our future. As I see it, we've got nothing to lose, so we might as well go big. Mr. Pink made some fantastic connections at the HOW Design conference, and we are already working together to create a website and brand identity for our first client...Soda Creek Vineyards.

Our skills are complementary, so we're going to take the plunge and start our own creative agency. We've got all the equipment and know-how we need. We just have to build up our client list. Oh, and come up with a name for our endeavor. And market ourselves. And create our own website.

As I see it, the American economy is moving further and further away from the old employer/employee model. Let's face it...most jobs provide little more than a paycheck, and possibly health insurance. In many instances, perks like paid vacation, sick leave and 401(k) matching are no longer being offered or are on the chopping block. (My last position offered none of those things, not even health insurance.) And for people my age, employer contributions to Social Security and Medicare are likely to be worthless by the time we're eligible for such benefits. Sure, companies like Google offer an enviable array of employee benefits. But as I see it, those companies are the exception, not the rule.

Striking out entirely on our own is not going to be quick or easy, but we will be 100 percent in charge of our own destiny. Exciting? Definitely. Scary? Absolutely. Worth it? Stay tuned...

If you need writing, editing or design services from a young, hungry, talented duo, leave a comment in the comments section, and we'll help you fulfill your needs, at an attractive price.


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