It's/Its--It's Not That Difficult!
What is it about it's/its that befuddles so many people? It's is a contraction for "it is." Its is the possessive. "The geriatric cat still had all of its teeth. It's my cat." See how easy that is?
But apparently, the its/it's conundrum is even difficult for the seasoned reporters at the Los Angeles Times. How else to explain this headline?
If we spell out the contraction, the headline reads, "USC claims it is 23rd Rose Bowl Title." Clearly, that makes no sense at all.
Maybe the headline was written by actual USC graduates. That would explain a lot. (Yes, I'm bitter about the UCLA football season. But at least we've got basketball. And USC lost to Cal. Go Bruins!)
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